Example 1
Agency · $79/mo5 client deployments
Illustrative price you charge each client$79/month
5 clients × $79$395monthly client revenue
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Your ASG cost$79Agency plan
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Illustrative platform gross margin$316/mobefore other costs
The SMS infrastructure built for GHL agencies
SMS Infrastructure Built for GoHighLevel Agencies
Lower your SMS infrastructure cost, keep the experience centered inside GoHighLevel, and package managed SMS as a recurring service for your clients.
Your GHL AgencyOne agency · many client relationships
Client AHome services
Client BMed spa
Client CReal estate
Why agencies choose ASG
Designed around the agency business model.
Multi-Client Deployment
Use device tiers that fit the size of your client base and expand as you sell more managed SMS.
Recurring Revenue Opportunity
Bundle SMS infrastructure into your own client plans instead of simply passing through messaging costs.
Flat Monthly ASG Pricing
Know your platform cost before usage grows. Carrier, hardware, and other third-party costs stay separate.
Real Mobile Numbers
Use SIM-based mobile numbers rather than relying only on application-to-person messaging transport.
Illustrative reseller economics
You decide the client price. ASG helps make the economics predictable.
The examples below use an illustrative client price of $79 per month and assume one gateway device per client deployment. They show ASG platform gross margin only and exclude device, carrier, tax, payment-processing, and support costs.
Example 2
Agency Pro · $119/mo10 client deployments
Illustrative price you charge each client$79/month
10 clients × $79$790monthly client revenue
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Your ASG cost$119Agency Pro plan
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Illustrative platform gross margin$671/mobefore other costs
Why agencies care: instead of merely passing through messaging expense, you can package managed SMS as a recurring client service at a price that fits your agency model.
Ideal agency profiles
Especially useful when SMS is central to client results.
SaaS-Mode Agencies
Add managed SMS as another value-add inside your recurring agency package.
Lead-Gen Agencies
Support fast follow-up and conversation-driven lead handling without per-message ASG platform fees.
Appointment Agencies
Use SMS for reminders, confirmations, and follow-up where client conversations matter.
Home-Service Agencies
Give client accounts a real mobile-number messaging option and package it into your service.
What you can package
Sell the outcome, not the gateway.
Your clients do not need to care about the underlying infrastructure. They care about faster responses, fewer missed opportunities, better follow-up, and measurable engagement.
Two-Way Client Texting
Give clients a managed channel for real mobile-number customer conversations.
AI-Assisted Replies
Use AI auto-reply and a knowledge base to support faster, more consistent responses with your own OpenAI key.
Appointment Reminders + Drips
Build scheduled reminders, confirmations, follow-up sequences, and nurture campaigns.
Missed-Call Text-Back
Where supported by your deployment, turn missed calls into immediate follow-up opportunities.
Keyword Lead Capture
Collect keyword responses and use custom variables to power interactive SMS experiences.
Trackable Links
Use shortened URLs and click tracking to give clients more visibility into campaign engagement.
Warm-Up + Opt-Out Controls
Use built-in warm-up and STOP/opt-out handling tools as part of a responsible messaging process.
API-Driven Automations
Use REST API, webhooks, and phone-verification capabilities for custom agency workflows.
Ready to turn SMS into an agency offer?
Founding spots are limited to the first 20 agencies.