Use SMS to serve customers, not to evade rules.

1. Consent first

Customers must only message recipients when they have a lawful basis and appropriate consent for the type of communication being sent. Purchased, scraped, harvested, or unlawfully obtained lists are prohibited.

2. Respect opt-outs

STOP and other valid opt-out requests must be honored promptly. ASG includes STOP/opt-out handling tools, but agencies remain responsible for making sure opt-outs are honored across every connected workflow and system. Agencies may not re-add opted-out contacts simply to continue promotional messaging.

3. No spam or evasion

ASG may not be used for spam, deceptive messaging, carrier-filter evasion, SIM farming, unsolicited high-volume campaigns, or attempts to defeat carrier enforcement.

4. Warm-up tools do not override carrier rules

ASG includes a structured warm-up toolset and message-variation features intended to support responsible ramp-up and campaign hygiene. These tools are not permission to evade carrier filtering, spam controls, or acceptable-use policies.

5. Carrier fair-use still applies

Your mobile carrier controls the wireless plan and can impose limits, filtering, throttling, suspension, or termination. “No per-message ASG platform fee” does not mean the carrier allows unlimited automated traffic.

6. Agency responsibility

Each agency is responsible for its own client agreements, campaign content, consent records, legal compliance, carrier plan selection, and end-user practices.

7. Enforcement

Agency SMS Gateway may pause, limit, or terminate access where misuse, unlawful messaging, excessive complaints, or risk to the platform is identified.

This page is a business policy summary, not legal advice. Have qualified counsel review your messaging program and final terms before launch.