Sell the outcome, not the gateway
A local business client does not need to understand Android gateways, SIM transport, or the technical difference between LC Phone and another provider. The client cares about faster lead response, appointment reminders, missed-call recovery, follow-up, and reliable two-way texting.
Your agency can therefore package the underlying infrastructure into a service such as “Managed Client Messaging” or include it inside a higher-level SaaS or marketing plan.
A simple reseller model
| Agency component | Example |
|---|---|
| ASG plan | Agency plan: $79/month for up to 5 connected devices |
| Illustrative client price | $79/month per managed deployment |
| Five client deployments | 5 × $79 = $395/month client revenue |
| Less ASG platform fee | $79/month |
| Illustrative platform gross margin | $316/month before hardware, carrier, tax, processing, and support costs |
This is an illustration, not a promise of profit. Your actual economics depend on carrier plans, phone costs, support time, taxes, merchant fees, client churn, and how much operational work your agency performs.
What should the agency include?
- Gateway/device provisioning guidance.
- GHL connection and workflow testing.
- Inbound and outbound message verification.
- STOP/opt-out configuration and responsible-messaging standards.
- Warm-up and carrier-use guidance.
- Monitoring and troubleshooting.
- Optional automation such as reminders, drips, AI-assisted replies, keyword capture, and missed-call text-back.
How should you price the client-facing service?
Do not automatically mirror ASG's wholesale price. Price the service based on the value your agency provides and the amount of support you expect. A managed deployment at $49, $79, or $99 per month may all make sense in different agency models.
The goal is to leave enough margin for support and unexpected device issues while still giving the client an easy-to-understand recurring line item.
Who should own the phone and carrier plan?
For most agencies, the cleaner model is for the client or agency to own the Android device and wireless plan directly, while ASG provides the platform layer and your agency manages the client-facing service. That avoids turning your marketing agency into a wireless carrier reseller.
What should you call the service?
Use outcome-oriented language. “Managed SMS,” “Client Messaging,” “Conversation Recovery,” or “SMS Automation” is easier for a local business to understand than “Android SMS gateway.” Keep the technical terminology for your internal team.
Protect the margin with clear boundaries
Your client agreement should define who supplies the phone, who pays the carrier, what support is included, acceptable messaging practices, what happens if a carrier restricts a line, and what types of campaigns are prohibited. Clear operating rules make recurring revenue more durable.
See ASG's reseller economics examples or compare ASG agency device tiers.